The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, as well as various other realities about contemporary B2B advertising and marketing. We talk about just how the buying trip is currently totally fragmented and also the manner in which community structure can aid online marketers ta… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and other facts concerning modern B2B advertising and marketing. We discuss exactly how the purchasing trip is currently entirely fragmented and the way that community building can help marketing professionals take back control of t… Read More